MICE & Legacy

MICE Legacy Effects

Hosting a MICE not only creates large economic ripple effects in the host city, but also generates a wide range of business opportunities, research promotion, and other non-economic ripple effects (legacy effects), resulting in a positive impact over the medium to long term.

Hosting MICE

  • Corporate Meetings
  • Incentive Travels
  • Conventions
  • Exhibitions & Events

The Impact of Legacy Effects

Citizens

  • New knowledge and skills development
  • Increased visibility/recognition
  • Emergence of new civic activities
  • Heightened sense of attachment to and price in the local community

Entire Host Area

  • Improvement of transportation infrastructure
  • Enhancement of natural environment
  • Improvement in public safety

Private Organizations and NPOs

  • Sales growth
  • Meeting potential business partners
  • Development of new products

Administrative Organizations

  • Networking with overseas government organizations
  • Accumulation of MICE hosting expertise and increase in hosting

Educational & Research Institutions

  • Initation of collaborative research with overseas researchers
  • Exchange between participants from overseas and local children
  • (Based on the Japan Tourism Agency’s “Significance of MICE,” April 2023)