MICE & Legacy
MICE Legacy Effects
Hosting a MICE not only creates large economic ripple effects in the host city, but also generates a wide range of business opportunities, research promotion, and other non-economic ripple effects (legacy effects), resulting in a positive impact over the medium to long term.
Hosting MICE
- Corporate Meetings
- Incentive Travels
- Conventions
- Exhibitions & Events
The Impact of Legacy Effects
Citizens
- New knowledge and skills development
- Increased visibility/recognition
- Emergence of new civic activities
- Heightened sense of attachment to and price in the local community
Entire Host Area
- Improvement of transportation infrastructure
- Enhancement of natural environment
- Improvement in public safety
Private Organizations and NPOs
- Sales growth
- Meeting potential business partners
- Development of new products
Administrative Organizations
- Networking with overseas government organizations
- Accumulation of MICE hosting expertise and increase in hosting
Educational & Research Institutions
- Initation of collaborative research with overseas researchers
- Exchange between participants from overseas and local children
- (Based on the Japan Tourism Agency’s “Significance of MICE,” April 2023)