The Economic Ripple Effects of MICE
The Economic Impact on the Region
The consumption expenditures of organizers, exhibitors, and participants as well as related business expenditures through MICE events generate large economic ripple effects mainly in the areas where MICE events are held. MICE is expected to have a greater economic impact on the surrounding area than general tourism.
Economic Ripple Effects (published April 18, 2018)
| Economic ripple effects from international MICE in 2016 | Approximately 1,059 trillion yen |
|---|---|
| Newly generated employment effect | Approximately equivalent to 96,000 jobs |
| Tax revenue effect | Approximately 82 billion yen |
| Average spending per foreign participant（※） （Including organizer expenses） |
Approximately 337,000 yen（※） （Approximately 261,000 yen） |
| Average spending per inbound foreign visitor（※） | Approximately 156,000 yen（※） （Source: Japan Tourism Agency’s “Survey on Consumption Trends of Inbound Foreign Visitors” (2016)） |
- The average per capita spending by foreign MICE participants is approximately 180,000 yen more than that by foreigners visiting Japan for general tourism!
